The Halo Effect of Natural Medicine

Many people believe that “natural” automatically means “safe” or “better.” This cognitive bias—known as the halo effect—leads to a widespread misunderstanding of medicine, science, and risk. Science denialists exploit this by promoting natural remedies over evidence-based medicine, often fueling distrust in doctors, vaccines, and pharmaceuticals.

✅ What the halo effect is and how it distorts thinking.

✅ Why “natural” doesn’t always mean safe.